Developed a series of graphics exploring Alienware’s identity through distortion, signal degradation, and digital artifacts. Each piece was designed to translate the brand’s futuristic language into apparel-ready visuals while maintaining clarity at print scale.

The system balances aggressive experimentation with production constraints, using halftones, limited color palettes, and layered textures to create depth without relying on gradients. Built for screenprint, each design holds up across garments while maintaining a cohesive visual direction.

A full apparel and product program expanding Dick’s Drive-In’s identity into a cohesive merchandise system. The goal was to maintain brand familiarity while introducing new visual directions that feel fresh without drifting from the core identity.

The collection spans multiple product types, from staple logo pieces to all-over print garments and custom headwear. Each design was developed with production constraints in mind, ensuring consistency across materials, print methods, and garment types.

Developed a series of apparel graphics exploring speculative concepts and experimental visual directions tied to innovation and research culture. The work pulls from themes of science, space, and controlled chaos, translating abstract ideas into bold, wearable graphics.

Each piece balances expressive illustration with structured brand elements, using limited color palettes and strong contrast to maintain clarity in print. The collection was designed to feel exploratory while still functioning as a cohesive system across apparel and headwear.

Back To Top